The Coach Behind Thousands of Millionaires in Mortgage and Real Estate
Rick Ruby is a transparent, no‑nonsense coach, keynote speaker, and active mortgage executive whose CORE Training programs have helped top producers become millionaires.
Rick's Three Defining Principles of Success
MAKE MORE MONEY
“If you want to be a millionaire, you have to out‑prospect, out‑serve, and out‑follow‑up everyone in your market. The money shows up when you do the work every day.”
SAVE AND INVEST MORE MONEY
“I don’t care how much you make; I care how much you keep. Live on a budget, save at least 20%, and invest it wisely—that’s how you become and stay wealthy.”
GIVE MORE MONEY
“We don’t make money just to stack it. We make more, we save more, and then we give more so we can change the planet — the haves take care of the have-nots.”
Focusing on the Numbers
25
Years in Coaching
3,000+
Millionaires Made
747+
Students Making >$1M Annually
94,000+
Social Media Followers
HOW TO WORK WITH RICK
The Coach Top Producers Hire When They’re Serious About Becoming Millionaires
“The CORE completely transformed my mortgage business and doubled my income. I came in doing around $15 million a year, and within a few years I was breaking $100 million in annual volume. Rick Ruby and his team gave me a clear plan, real accountability, and a community of top producers—this company is phenomenal.”
“I will be forever grateful I found The CORE and Rick Ruby. The systems they teach keep me on track, show me exactly where my business is coming from, and have almost doubled my business in a single year. More importantly, they pushed me to save money, give back, and become a better person—not just a better producer.”
“Rick didn’t just coach me—he changed me. His tough love, brutal honesty, and unwavering belief pushed me beyond limits I didn’t even know I had. If you’re already good and you’re finally ready to be held truly accountable for greatness, Rick Ruby is the coach you hire.”
The CORE's 50th Sales Summit in May 2026 SOLD OUT in days!
Our summits are industry-defining events that test, teach, and empower our coaches to build the future they want for their families.
Do not wait even a minute longer to RSVP for our next Summit, because it will sell out just as fast as we announce it! Qualifying attendees need to produce $20M-$100M annually to attend!
This is the best $5k you will ever invest in yourself!
The CORE Locker Room
BE IN BETTER ROOMS WITH OUTSTANDING PEOPLE AND ASSETS THAT ARE WORTH THEIR WEIGHT IN GOLD. ACCESS THE BEST OF 25 YEARS OF COACHING TODAY!
Rick Ruby is the founder, CEO, and head coach of The CORE Training, and one of the most successful mortgage coaches in the industry. With more than 40 years in the business, he owns three high‑performing mortgage branches with a team of 35 loan officers, and his branches closed roughly 2,000 loans in 2023 alone.
Since 2001, Rick has personally coached over 1,000 mortgage and real estate professionals, backed by dozens of elite CORE coaches, all focused on a simple philosophy: make more, save more, and give more.
The Street Smart Millionaire Podcast
The Street Smart Millionaire is Rick Ruby’s podcast where he shares the exact street‑smart strategies he uses to help producers build wealth, balance, and legacy. From his early struggles in Detroit to becoming a multi‑millionaire coach and mortgage leader, Rick uses this show to give away the same playbook he teaches his private clients.
